about us
meet our team
Isabelle Boba
Isabelle Boba is the Founder and Managing Principal of LUX Design. With a refined palette for the delicate nuances of elegance and creativity, Isabelle upholds the aesthetic vision for which LUX Design is known. She blends her expertise as a designer, fine artist and brand specialist to produce clever and cohesive concepts that meet the client’s objectives. Having traveled the world to gain artistic inspiration, her ideas always channel fresh insights into the power of texture, color and form. She pairs this background with a Bachelor’s Degree from Canada’s top design school, The Ryerson School of Interior Design—an enriching fusion of experiences that cement her status as an industry leader.
Under her careful management, LUX Design has grown to encompass all aspects of the design spectrum, ranging from custom furniture to floor planning. This dynamic approach ensures unparalleled success when tackling any design project. Ultimately, it’s her love of detail, sharp focus and innovative thinking that result in spaces surpassing client expectations.
Isabelle Boba
NAZNEEN
As Director of Operations at LUX Design, Nazneen strives to maintain efficiency and organization on a daily basis. Overseeing many aspects of daily operations including project development and client correspondence, Nazneen is committed to maintaining an environment with the most innovative designs and the highest standards of excellence.
Since joining the firm, she has successfully managed day-to-day operations and assisted in the completion of many projects along with our skilled design team. Nazneen brings over 20 years of project management experience to LUX Design and is involved in each project every step of the way. As central figure within LUX, Nazneen strives to ensure each project is completed in a timely manner and on budget. Being involved in the financial as well as creative side of the design process allows for the greatest understanding of each client’s needs and working with the design team, Nazneen’s goal is to ensure all clients are thrilled with their newly design space.
NAZNEEN
Billy
Billy brings a wealth of experience to LUX Design, having come from a varied work history that has uniquely equipped him for his role as Operations Manager. This diverse background has instilled in him the skills and adaptability necessary to navigate the dynamic world of interior design with ease. A firm believer in the power of relationships, Billy prioritizes building lasting connections with vendors, designers, and clients. His commitment to fostering rapport has created a culture of efficiency and organization within the LUX Team. This dedication is evident in every aspect of our work, ensuring that each project—regardless of size—is executed in a timely, organized, and efficient manner.
With a passion for delivering exceptional results, Billy’s leadership plays a crucial role in the success of LUX Design. His ability to harmonize various elements of the design process helps turn clients’ visions into reality while maintaining a smooth workflow. His project timeline management, coordination with designers and contractors, and his ability to oversee budget management to deliver exceptional results for clients, are key attributes he provides for a successful design process.
Billy
Marcella
As a Project Designer, Marcella Baric is an integral member of the LUX Design team. With 10 years of Interior Design experience, Marcella’s keen eye for detail, style, quality, and a client-centered approach to design composes her to be a dedicated and passionate designer. Marcella offers a balance of creativity, collaboration, thoughtfulness, and progressive thinking; transforming clients’ unforeseen visions within all aspects of design. Great design, whether residential or commercial, begins with a comprehensive understanding of clients’ needs and expectations. Marcella’s ability to develop client relationships based on trust and confidence has been key to her success as a designer.
Marcella
Asiyeh
Asiyeh, the Coordinations Manager at LUX Design, is dedicated to orchestrating seamless operations of Interior Design projects. With a keen eye for detail and commitment to excellence, she plays a pivotal role in fostering strong relationships with both designers and clients.
In her role, Asiyeh is reliable and ensures our promises made to clients are kept. Her actions speak louder than words as she follows through on commitments, demonstrating a proactive approach to problem-solving, consistently leaving clients satisfied in our Interior Design Toronto and Sarasota locations.
In the realm of FF&E (Furniture, Fixtures, and Equipment) management, Asiyeh’s expertise shines. From mastering FF&E intricacies to meticulous order placement within 24 business hours of deposit receipt, she ensures project efficiency and accuracy.
Asiyeh also excels in handling accounts, inputting information accurately, and monitoring weekly updates. Her role extends to coordinating delivery teams, ensuring smooth deliveries, while actively managing furniture storage and stock organization.
Ultimately, Asiyehs role at LUX Design is a professional who not only understands the intricacies of interior design coordination but executes her responsibilities with precision, dedication, and a commitment to client satisfaction.
Asiyeh
NICOLE
Having lived in three of North America’s arguably most influential cities, New York, Vancouver, and Toronto, Nicole has spent her lifetime immersed in a world where practical living and style were a common blend. She recognized her deep rooted passion and relationship with interior design as a lead Interior Designer for LUX Design in Toronto.
Nicole’s minimalistic meets luxury aesthetic is customized for each client’s lifestyle. She strongly values the psychology of living to understand how the interior of a home is occupied by the physical and also the mental. Her approach to understanding the inhabitants’ purpose is a valuable asset that creates a natural flow in a space to call it a home. This type of vision translates to a style that LUX Design has implemented on a global level.
The common project goal of consistently creating an environment that people resist the urge to leave is the drive that has allowed Nicole and the LUX Team to excel in the field of Interior Design. Each unique renovation and remodelling project Nicole has executed has resulted in an increase to our clients’ property resale value.
NICOLE
RENEE
Renee Marshall has over 20 years’ experience in Interior Design and received her degree from La Cite Collegiale in Ottawa. She has worked with teams of designers, architects, engineers and tradesmen’s on residential, commercial, corporate and hospitality projects. For almost 10 years, Renee was Lead Designer for a national architectural firm in Boca Raton, Florida. Since her return back to Canada, she has been focussing on residential projects doing renovations, new construction of custom homes and interior decorating. Renee’s goal is to create spaces that fulfills the client’s needs in which improve their quality of life. She always brings her creativity, inspiration and passion together to design something truly special and unique for each client and anyone who experience the spaces.
RENEE
NEGAR
Negar is a creative project designer at LUX with a strong background in both interior and landscape design. Her imagination and creativity are reflected in designs that incorporate both her client’s tastes and current trends. Negar has designed and decorated many high end residential projects throughout the city. Her goal is to create timeless, unique, stylish, and functional living spaces. Negar will guide you through the entire design process and collaborate with you closely to achieve the design of your dreams.
NEGAR
TAMARYN
Through her international upbringing and travel experiences, Tamaryn Sullivan has gained a lifetime of exposure to extraordinary design and brings a vast scope and perspective to her work that is beyond compare. Her style can be described as simplistic yet chic, sleek and modern with organic warmth.
Tamaryn has a vision of forming spaces for people to make memories in, ones that create an emotional connection, and exude a feel-good energy and vibe. With thoughtful attention to individual taste, she brings a layer of personalized and unique style with textures, fabrics and textiles.
Inspiration comes from industry icons and through her curiosity in architecture and design studying details and techniques worldwide. Tamaryn holds 10 years of design and construction experience.
Tamaryn was born and raised in Zimbabwe, Africa and has traveled to locations including South Africa, Panama, Costa Rica, Australia, England, Portugal and the South of France. She lived on the Island of Mauritius for a good part of her 20’s. She attended design school both locally and abroad and holds a degree in interior design
TAMARYN
CARLY
Carly has a passion for creating unique, inspiring, comfortable and functional spaces. She is an experienced interior designer dedicated to transforming beautiful spaces that reflects the clients vision, lifestyle, and personality. With a great eye for detail and a deep understanding of design principles, Carly brings a unique blend of creativity and technical expertise to every project.
Carly is a master of space planning, utilizing intelligent layouts to maximize functionality and flow within any given area. She places great importance on communication and project management. From the initial concept development to the final execution, Carly ensures a seamless and transparent experience for clients. Can’t wait to work with you!
CARLY
GABRIELLE JAMES
Gabrielle is a nationally published, NCIDQ certified designer with over 15 years experience ranging from residential to commercial interiors. Having most recently moved from Seattle to Florida, she is excited to bring her expertise to the Sunshine State! Gabrielle’s inspiration begins by establishing a “sense of place” for each design. It’s important to her that each project represents the client and locale in a personal, memorable way, not just another nice space that could be anywhere. Her design baseline is that spaces must be as functional as they are beautiful, so she pays strong attention to efficient space planning and quality materials, while also looking for ways to incorporate whimsy and at least one unexpected element into each project. She also has a strong understanding of construction methods, so her interior design responds well to both the built environment and the softer elements we touch and use daily. Her favorite projects to impact are those where she can bring cohesion to multiple rooms of a home or space that were once awkward, unused, or simply unimagined.
GABRIELLE JAMES
BARAA
As a Project Designer at LUX Design, Baraa can effectively envision and execute various scales of interior projects from commercial to hospitality and residential. After studying architectural theory,fine arts and Interior Design Baraa graduated with a Bachelor’s Degree in Interior Design. Baraa’s travel experiences to over 58 countries have been an asset to his career as a Designer, as they have exposed him to cutting edge design which he implements into his work, as well as enhanced his sensitivity to the diverse needs of his clients. His creativity and ability to think outside of the box has won him over with the clients.
Baraa’s work as an interior designer, with over 15 years of experience, is aimed at improving the lives of others through the creation of innovative, functional, and beautiful spaces. His strong interpersonal, organizational, and creative skills allow him to efficiently complete projects for a wide range of clients.
BARAA
NIMRAH
Nimrah has experience working on both small and large scale residential projects including luxury condos, hotels and private residences. With her strong communication skills, supported by an approachable attitude and customer service orientation, she easily builds relationships with clients and trades. Impeccable organization and quick follow-up help create a smooth and positive client experience throughout the process. Dedication to excellence and strict attention to detail are valuable in ensuring a high level of quality is maintained in all the projects she does. Seeking balance between visual aesthetics with functional solutions are key attributes in the work she presents.
NIMRAH
JIN
Jin Kim is a highly skilled Lead LUX Interior Designer with a focus on providing service for high-end residential spaces. With a career spanning several prestigious, Jin has amassed extensive experience in residential interior design, millwork design, and construction. Known for a solid understanding of construction procedures and meticulous attention to detail, Jin is a creative problem solver and an excellent space designer. Believing in a holistic approach to design, Jin’s mission is to achieve spaces that are not only aesthetically pleasing but also livable and well-placed.Throughout a diverse employment history, Jin has showcased a talent for collaboration, enjoying the synergy of working with artists, fellow designers, and craftsmen. As a great communicator, Jin effectively engages with clients and site crews alike.
Prior to joining the LUX Design team in Toronto, Jins experience included positions at Julie Charbonneau, Hariri Pontarini Architect, and Georgian Renovation, each contributing to a wealth of experience in luxury residential design, renovation, and construction. Jin’s expertise extends to high-rise condominiums, hotels, resorts, and restaurants, as demonstrated during the tenure at The Design Agency. Noteworthy projects include Condo by Berkshire, Condo by Bazis, and Condo by Timeline in BC.
With skills encompassing environmental concept design, space planning, AutoCAD, freehand sketching, 3D rendering, and project coordination, Jin has successfully managed the complete interior design project cycle. From producing drawing packages to overseeing construction projects, Jin ensures that specifications are met, projects are delivered on time, and budgets are adhered to. Jin Kim’s impressive career reflects a commitment to excellence, a passion for design, and a dedication to creating spaces that seamlessly blend luxury and functionality. She plays a pivotal role as Lead Interior Designer for LUX Design in Toronto.
JIN
Megan
Megan has over 17 years of experience in the design industry. She has worked on various projects from boutique hotels and single room makeovers, all the way to full home design and décor. With a keen eye for design and a passion for classic, timeless interiors with unique details, Megan is a vital member of the LUX Design team.
Megan
Carley
Carley Gardner is a seasoned Interior Designer for LUX Design in its Calgary branch. She is renowned for her proficiency in spearheading large-scale residential new-build and high-end renovation projects. With a strong emphasis on crafting detailed custom millwork drawings, Carley brings a wealth of experience to the realm of interior design.
Carley’s career journey has been marked by a comprehensive involvement in the entire spectrum of interior design services, encompassing sourcing interior selections, creating preliminary and construction drawing sets, and managing projects from conception to completion.
Her client-centric approach involves conducting initial consultations, leading design presentations, managing selections, and compiling meticulous project specification binders. She has seamlessly assumed the role of a client liaison for our LUX clients, negotiating quotes from trades and vendors, overseeing budgets, and assessing value in upgrades. Carley’s on-site practical experience has honed her communication skills, facilitating effective collaboration with trades, builders, and contractors.
Carley
Chelsea
Chelsea Bruner, a seasoned and licensed interior designer, brings over two decades of expertise to commercial and high-end residential projects. Her unique blend of passion for design, coupled with an in-depth understanding of its historical context and its intersection with art and architecture, sets her apart in the industry. Since 2015, she has been instrumental in orchestrating and overseeing residential renovations within the Sarasota-Bradenton area.
In 2015, Chelsea held the position of Senior Architectural Designer at Huniford Design Studio in New York, where she demonstrated proficiency in managing all facets of commercial and residential projects. Her responsibilities included architectural space planning, overseeing custom furnishings and millwork, providing art advisement, and managing projects comprehensively.
Chelsea’s professional journey began at Mary Delaney Interior Design in New York from 2003 to 2015. Her role involved overseeing bespoke design projects, ranging from architectural planning to the coordination of custom elements, furnishings, finishes, collections, and overall project management.
Complementing her practical experience, Chelsea holds a Bachelor’s degree in Interior Design from Florida State University (1997), a Master’s degree in History of Art and Design from Pratt Institute (2003), and a Ph.D. in History of Art and Architecture from City University Graduate Center (2013). This extensive background, combined with her proven track record, positions Chelsea Bruner as a distinguished professional in the field of interior design.
Chelsea
Layth
Layth’s illustrious decade plus design career started at Ryerson University’s School of Interior Design and included designer roles with leading firms in Toronto and Dubai. These opportunities led to Layth being involved on projects in North America, Asia, and the Middle East. The design codes that Layth brings to his projects include entrusting impeccable craftsmanship, compositions of exquisite details, and developing expressive finishes palettes. All translated into design solutions with a modern sensibility focused on sophisticated styling.
Layth
CATALINA
Catalina has been a part of the LUX Design team for several years after making the transition from Industrial to Interior Design. With a natural talent, her designs are unparalleled and she is careful to take her clients’ wants and needs into consideration. From small-scale decorating to full-home design, Catalina’s design vision for each space she is a part of produces truly beautiful results. With her strong organization skills and vibrant personality, Catalina ensures that her projects are completed as smoothly, on budget and on time. Catalina is a valued member of the LUX Design team.
CATALINA
Erin
Erin is an interior decorator at LUX who takes great pride in her ability to bring her client’s ideas and inspirations to life. In applying her education, current knowledge of design trends and her previous experiences in the arts and entertainment industry, Erin’s approach delivers a fresh and outstanding client experience. Her passion for design allows her to follow through with projects from start to finish exceeding clients’ expectations and guiding them on an exciting journey to a beautiful living space. Erin’s focus combines quality designs with creative thinking and provides an attention to detail which is second to none! To develop successful concepts she bases each design on the unique personality and lifestyle of each client. Because she takes this personalized approach, her style is versatile in her ability to cater to individual requests. ” Each person is different and I feel it is important to base my designs on their uniqueness.”
Erin
News/press
Our work is showcased in several home magazines, revealing our diverse portfolio and commitment to excellence in interior design. With each publication, we strive to inspire and elevate the standards in our industry. We invite you to explore our features and see the creativity and innovation that sets us apart.
RENO AND DECOR
Toronto Life
CANADIAN INTERIORS
Condo Life
RENO AND DECOR
Home Trends
RENO AND DECOR
Condo Life
condo life
CHLOE MAGAZINE
What our clients had to say
REMARKABLY TALENTED DESIGN TEAM
I’ve had the pleasure of working with Isabelle and her team at Lux Design for more than two decades, during which they have designed multiple offices and residences for me.
Their ability to infuse remarkable talent and creativity into every project results in the creation of truly exquisite environments. Not only are they highly creative, but Lux also operates as a well-structured and professional organization. They consistently meet project timelines, stay within budget, maintain excellent communication, and provide invaluable guidance, particularly on high-value design and construction projects.
I wholeheartedly endorse Lux to anyone seeking a professional and reliable firm capable of flawlessly executing their projects.
COMPLETE DESIGN AND FURNISHINGS HOME IN NORTH YORK
LUX design worked with us every step of the way in designing our Interior. From the initial drawings to the end result the designer’s attention to detail and quality was beyond our expectations. The service was exceptional, we highly recommend LUX design.
SPA DESIGN AND BUILD MANAGEMENT
When creating the design for The Pearl – Massage Therapy Spa, we relied on the expertise and vision of Isabelle and her Toronto Interior Design team.
We wanted to create an incomparable atmosphere for our clients where they can escape, relax and refresh in an upscale and elegant environment and they nailed it!
When we eventually expand the business and open up future locations, we will have no hesitation in partnering with Lux Design once more.
KITCHEN AND WASHROOM DESIGN AND RENOVATIONS
This is to inform you that LUX Design undertook the designing and execution of renovation of Kitchen, washroom and powder room in our house. We are very satisfied with their work. They finished the project on time and closely monitored the work during its various stages. They are team of youthful energetic people with whom it was a pleasure to work with.
I would recommend them for any work that you may need to get done in your home.
SELECTED EVERYTING EVEN OUR MATTRESS
I moved into a brand new condo with nothing but white walls and a mattress. The designers at LUX created a design for my place and picked out all the furniture, wall features, art and window treatments. They took care of everything allowing me to focus on my busy job. In the end I have a beautifully designed condo that is not only functional but looks really chic! Good work, LUX. I am really happy with my new place.
CONDO KITCHEN AND COMPLETE RENOVATION
My experience with Lux and particularly with my designer Lisa, has been superb! She understood my style, worked exactly within my budget and delivered with quality pieces. I’m quite pleased with the customer service and I look forward to trusting Lux Design again to handle my future design projects.
Thanks again for great service!
FURNITURE AND FINISHES SELECTION
Marcella and the design team at Lux are an incredible design firm in Toronto that we have worked with a couple of times over the last 5 years. They understand what the client wants and the final product always surpasses our expectations. We have been extremely pleased with the choice of paint colours and furniture they have picked out for our home, as they all work and fit in perfectly! Their insight and creative design have saved us hours of time searching for the right pieces for our home.
THE DESIGN MATCHED OUR PERSONALITIES AND STYLE PERFECFTLY
I could not recommend Lux Design highly enough after their design for our new home in Toronto. Our designer was Catalina and she presented us with an interior design that matched our personality and personal style and oversaw all of the elements of the design from working with the trades, purchasing and the delivery of furniture. As we did not have to be actively involved, all of the stress was taken out of the process. For a busy professional, this aspect of the service cannot be beat!
MY HOME AWAY FROM HOME
My experience with Lux Design was amazing. Jessica was my designer and she understood and successfully executed my vision for my condo in Vancouver. We worked together to find inspirations for each room and she was very patient with me during the selection process. Not only did Jessica accomplish my vision, but she also came up with additional design features that I would not normally consider that have definitely complimented my space. I am extremely pleased with the final product and have received many compliments on how beautiful everything turned out. I would definitely work with Lux Design Vancouver and Jessica again.
“THE CONDO QUICKIE”
I was very impressed with LUX Design and their very comprehensive offer. I signed up for the “Condo Quickie” as I needed support to design and decorate a smaller living space than I was accustomed to. Ghazal, the Project Designer, spent time understanding my needs and then was very responsive in putting creative and workable options before me that I found compelling. It was hard for me to choose what I liked the best! A lot of our interaction was done by email and it worked beautifully for us. My space looks amazing, I couldn’t have done it without Ghazal’s creativity and practicality and it feels like home!
I HANDED OVER MY KEYS AND THEY TOOK OVER THE REST
I hired Lux to work on my condo that I was about to move in to. Fresh start – nothing being brought from my previous place. Erin was incredible – a couple of quick meetings to get an idea about my sense of style and she was able to quickly turn that into a number of options to select from. From there, I just handed over my keys and everything was taken care of – from custom closets, to window coverings, to lighting and all furniture selection. The place looks great. As someone who literally didn’t want to do anything she took care of it all.
DOWNTOWN CONDO
Engaging Lux Design and their designer Catalina for our Toronto Condos interior was our best decision. Her professionalism and commitment from the first meeting to completion were exceptional. She crafted a stylish and practical living space, incorporating our ideas seamlessly. Catalina and the teams managent at LUX Design in Toronto ensuring fabric selections, deliveries, and installations were perfect. She embraced our style and budget, adding texture and funkiness as requested. Accommodating changes efficiently, Catalina’s innovative ideas and attention to detail are evident in the end result. Our beautiful condo is a testament to her talent and dedication. Thank you, Catalina and Lux team, for everything! – We are now hiring LUX to design our home in Rosedale, Toronto.
DESIGNED OUR HOME AND OUR BUSINESS
Lux Design was invaluable when we sold our condo years ago. They provided exceptional service, offered great suggestions effortlessly, and significantly boosted our selling price. We were thrilled with the outcome.
For my retail business relocation, I desired a timeless yet chic transformation. Lux Design effortlessly delivered again, impressing my clients with their exceptional work.
When furnishing our new house, Lux Design tailored everything to our taste, presenting us with our dream setup. Their attention to detail was remarkable. I highly recommend them. Thank you, Lux Design.
HOUSE RENOVATION IN TORONTO
Last year, I hired LUX Design for a complete renovation of my new house. Navigating a large project like this for the first time, I sought perfection. LUX guided me through the process, from planning to execution, seamlessly integrating my specific requests, like LED color lighting and a modern aesthetic. Their unique design, supported by color renderings, captured my vision. Taking full control, LUX managed contractors, deliveries, and unforeseen challenges swiftly and efficiently. Their expertise was evident in every decision, from resolving damaged fixtures to sourcing ahead-of-trend furniture. The result? A stunning space that wows visitors. I recommend LUX to all.